Vol. 2 No. 08 (2026), Articles
Vol. 2 No. 08 (2026)

FACTORS OF E-COMMERCE DEVELOPMENT IN THE DIGITAL ECONOMY

Articles
Published 2026-05-14
Yuldosheva Mohlarbegim Mukhtarovna
PhD student at Fergana State University
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Keywords

e-commerce, digital economy, technological infrastructure, digital transformation, online commerce, electronic business, digital platforms

How to Cite

Mohlarbegim Mukhtarovna, Y. (2026). FACTORS OF E-COMMERCE DEVELOPMENT IN THE DIGITAL ECONOMY. Advances in Science and Sustainability, 2(08), 7-10. https://doi.org/10.70728/susta.v02.i08.002
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Abstract

The article investigates the main elements which shape e-commerce growth within the context of the digital economy. The researchers conducted a systematic literature review to discover four main factors which drive e-commerce development. The research indicates that e-commerce development success depends on organizations using combined technological, institutional, and market-based approaches.

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References

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